”Ekinaka”has turned select JR East stations into convenient fun
to shop and eat with lots of great shops and food places.
This refers to commercial spaces inside large terminal stations such as Tokyo Station and Shinjuku Station. They typically offer a large lineup of stores, including shops that sell souvenirs from all over Japan, well-established places that people line up for in order to taste their uniquely Japanese dishes, and convenience stores that carry a range of daily necessities and other items. Thanks to these spaces, it is convenient and easy to shop even when transferring trains. Try searching for these “ekinaka”!